Senior Digital Marketing Executive

About the role

Reporting to the Head of Marketing, you will own the day‑to‑day performance of digital and owned channels across The Apollo Restaurant Group’s portfolio, driving reservations, retention and revenue. This hands‑on specialist role blends creative campaign ideas with data‑driven optimisation.

Key responsibilities

• Deliver integrated campaigns across paid media, email, SMS, web, social and booking platforms for seasonal promotions and new restaurant launches.
• Manage Meta and Google advertising budgets, test audiences, creative and offers to improve return on spend.
• Build CRM journeys and automated email flows that encourage repeat visits while keeping customer data accurate and compliant.
• Maintain and optimise websites, SEO, Google Business Profiles and the online booking experience.
• Coordinate agencies and digital activity for brand and hotel partnerships, working closely with venue teams.
• Own tracking and reporting, turning performance data into actionable recommendations during live campaigns.
• Leverage AI tools to streamline workflows, reporting and creative testing.

Required profile

• Experience in digital or performance marketing, preferably within hospitality, lifestyle, retail or consumer brands.
• Proven results managing paid social and search campaigns on Meta and Google platforms.
• Hands‑on experience with CRM, email automation and customer data platforms; OpenTable and Sprout are a plus.
• Strong analytical skills, including GA4, conversion tracking and attribution.
• Ability to manage competing priorities across multiple venues and collaborate with internal and agency partners.

Required skills

• Meta (Facebook) advertising
• Google Ads
• CRM and email automation platforms
• OpenTable
• Sprout Social
• Shopify or similar e‑commerce CMS
• SEO and website CMS tools
• GA4, conversion tracking and attribution analysis
• AI tools for marketing workflows