Senior Content Strategist (4-Month Contract)
Aquent · Melbourne
Job description
About the role
A Melbourne-based organisation is looking for an experienced Digital Content Specialist / Content Designer for a 4-month contract from November 2026 to February 2027. Reporting to the Communications Lead, you will audit existing website content, identify gaps and friction points, and shape a prioritised action plan to improve the digital presence. The role suits a data-informed content designer or strategist who makes complex digital information clear, accessible and user-friendly. Part-time (about 3 days per week) is preferred.
Key responsibilities
- Audit website content against page listing, accuracy, duplication, quality, performance, accessibility and brand alignment.
- Analyse website analytics, search data and user insights to find content gaps, pain points and optimisation opportunities.
- Develop a prioritised content strategy recommending what to retain, refresh, consolidate, rewrite, migrate, redirect or retire.
- Optimise priority content for clarity, findability, accessibility, conversion and a consistent tone of voice.
- Map content to future information architecture, navigation and page templates, defining migration requirements in line with HDX.
- Work with subject matter experts to validate content and resolve discrepancies.
Required profile
- Familiarity with Squiz Matrix CMS.
- Familiarity with the higher education sector and/or research institutions.
- Proven experience in content design, digital content strategy or web content auditing.
- Strong organisational and time management skills; able to work autonomously in a short project timeframe.
- Preferably based locally and able to come into the office 1-2 days per week.
Required skills
- Web analytics and search data used to guide content decisions.
- Digital readability, WCAG accessibility standards and SEO fundamentals.
- Information architecture and content mapping.
The employer values work-life balance and supports a 3-day work week or reduced daily hours spread over more days. Applicants should submit their CV with a short summary or portfolio of content audits, strategy or UX writing projects they have led.
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Published 21 hours ago
Expires 1 month from now
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Aquent
Melbourne
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