Search Engine Marketing Specialist

About the role

The SEM Specialist will drive performance for automotive dealer clients through Google Ads, managing a large portfolio of over 100 accounts. You will ensure each account is well‑set up, optimised and meeting its goals while serving as the main client contact.

Key responsibilities

• Manage end‑to‑end Google Ads accounts across Search, Performance Max, Display, Demand Gen, Shopping/Vehicle Ads and other types.
• Continuously optimise bidding, keywords, audiences, ad copy and budgets to maximise performance.
• Identify under‑performing accounts, diagnose issues and implement corrective actions.
• Present regular performance reviews to clients with clear insights and recommendations.
• Onboard new clients, set up campaigns, tracking and conversion measurement.
• Troubleshoot tracking, feed and delivery issues using Google Tag Manager, Google Analytics, Merchant Centre and Business Profile.
• Improve team processes, reporting and tool usage, including AI‑driven efficiencies.

Required profile

• Strong hands‑on experience with Google Ads campaign structure, bidding strategies and keyword management.
• Proven ability to optimise multiple accounts simultaneously and diagnose performance issues independently.
• Confident client communication skills, able to present reviews in plain language.
• Self‑starter mindset with excellent organisational and prioritisation abilities.

Required skills

• Google Ads (all campaign types)
• Google Tag Manager
• Google Analytics (GA4)
• Google Merchant Centre
• Google Business Profile
• Microsoft Excel (pivot tables, lookups, bulk data)
• Google Ads Editor
• Skai (Kenshoo) or similar bid management platform
• AI tools (e.g., Claude) for efficiency

What we offer

• Career growth in a high‑performing, engaged team with direct leadership access.
• Recognition as one of Australia’s Best Workplaces™ and a Family Friendly Workplace.
• 24 weeks paid parental leave for primary caregivers, plus additional leave for secondary caregivers and fertility planning.
• Flexible working arrangements, including part‑time options.
• Supportive, inclusive culture with equal opportunity commitments.