Regional Sales Manager – NSW/ACT

About the role

Based in Sydney and reporting to the General Manager – Independents, the Regional Sales Manager leads the Independent Retail Groups, On‑Trade and Fine Wine Retail business across NSW and ACT. The role provides strategic and operational leadership to meet budgeted targets, empowers the sales team, and ensures execution of business plans aligned with the Service Tier model.

Key responsibilities

• Lead regional commercial performance across IRG and On‑Trade/Fine Wine Retail channels, delivering margin, volume and product‑mix targets.
• Use data and market insights to identify growth opportunities and develop actionable strategies.
• Execute customer, category and brand strategies in line with company guidelines.
• Develop joint business plans with key accounts and contribute to national planning.
• Oversee sales execution, including pricing, promotions, distribution and trading agreements.
• Provide strong leadership to sales teams, fostering a high‑performance, values‑led culture.
• Build and maintain strong relationships with customers and principal partners.
• Manage stock, forecasting and supply coordination while ensuring compliance with regulations.

Required profile

• Extensive senior sales leadership experience with a proven record of delivering commercial outcomes.
• Deep understanding of the NSW liquor trade and strong market credibility.
• Established industry relationships and a genuine interest in the wine and beverage sector.

Required skills