Publicist – Consumer PR & Influence

About the role

We are looking for a passionate Publicist to join our Consumer PR and Influence team in Sydney. You will work closely with account teams and leading lifestyle, travel and retail clients to design and execute end‑to‑end media and storytelling strategies that capture audience attention across multiple channels.

Key responsibilities

• Develop and pitch compelling story ideas to journalists, editors and influencers.
• Manage media relations, including briefing, follow‑up and coverage reporting.
• Collaborate with creative, strategy and digital teams to ensure integrated campaign delivery.
• Support key agency‑wide campaigns and product launches in a consulting capacity.
• Monitor media trends and provide insights to optimise future communications.

Required profile

• Strong interest in publicity and a desire to build a career in PR.
• Excellent editorial instinct and ability to craft engaging narratives.
• Curious, brave and enthusiastic mindset with a passion for culture‑driven ideas.
• Ability to work in a fast‑paced, collaborative environment.

Required skills

What we offer

• A vibrant, teamwork‑focused culture that values creativity and fun.
• Opportunities to work with global brands and high‑impact campaigns.
• Professional development within a leading global agency network.