Martech Lead / Martech Architect

About the role

Bankwest Technology is looking for a Martech Lead / Martech Architect to shape the architecture that connects enterprise customer data with modern marketing technology. As Principal Data Engineer, you will be the senior technical authority at the intersection of enterprise data, customer intelligence and customer activation, establishing architecture, reusable patterns and technical direction across Data, Marketing and Technology. This is a strategic, hands-on engineering role, not a campaign operations or platform administration position.

Key responsibilities

• Set the technical direction for customer data and marketing technology architecture.
• Define scalable patterns for moving data between Snowflake, marketing platforms and customer channels.
• Establish clear boundaries between enterprise data and marketing technology platforms, ensuring business logic lives in the right place.
• Design reusable approaches for customer profiles, attributes, events, audiences, identity resolution and activation.
• Guide batch, near-real-time, streaming and event-driven integration patterns based on business requirements.
• Establish engineering standards covering data quality, reconciliation, lineage, observability, testing and deployment.
• Partner with Marketing, Data, Architecture, Privacy, Risk, Security and engineering teams to support trusted and responsible customer data use.
• Lead technical and architecture reviews, mentor engineers and stay hands-on enough to validate designs and solve complex problems.

Required profile

• A Lead Engineer or Architect combining modern data architecture expertise with experience in customer data, marketing technology or customer engagement platforms.
• Ability to move between enterprise strategy, architecture decisions and practical engineering detail while influencing stakeholders across teams.
• Experience leading architecture and engineering of enterprise-scale Martech or customer engagement platforms.

Required skills

• Modern cloud data platforms, ideally Snowflake; comparable platforms such as Databricks, BigQuery or Redshift are also relevant.
• dbt or comparable data transformation and analytics engineering practices.
• Customer data platforms, audience management, journey orchestration or customer activation capabilities.
• Adobe Experience Platform, Real-Time Customer Data Platform, Adobe Journey Optimizer, Braze, Salesforce Data Cloud, Marketing Cloud, Segment, Tealium or comparable technology.
• Customer identity, profile management, identity resolution, data contracts and reusable data products.
• API, batch, streaming and event-driven integration patterns.

Applications from current Commonwealth Bank Group employees must be submitted through the group's internal application process. The advertising ends on 14 November 2026.