Marketing Specialist – Paid Media

About the role

Delaware North Australia is looking for a data‑driven Marketing Specialist, Paid Media to join its Head Office team in Docklands, Melbourne. You will lead integrated digital marketing initiatives across paid search, paid social, SEO and organic social for a portfolio of iconic destinations and experiences.

Key responsibilities

• Develop and execute integrated digital marketing strategies across paid search, paid social, SEO and organic social channels.
• Manage and optimise paid search campaigns on Google Ads and Microsoft Advertising to maximise traffic, engagement and revenue.
• Execute high‑performing paid social campaigns on Meta, LinkedIn and TikTok.
• Drive SEO initiatives including keyword research, content optimisation, technical SEO and local search strategies.
• Monitor performance, build audience targeting, remarketing and segmentation strategies, and produce actionable reporting dashboards.
• Partner with creative, analytics, web and agency teams to improve campaign effectiveness and landing‑page performance.

Required profile

• Proven experience in paid media, performance marketing and delivering measurable business results.
• Experience managing digital campaigns across multiple brands or properties in hospitality, tourism, travel, entertainment or retail.
• Strong analytical capability with a commercial mindset and a passion for optimisation.
• Bachelor’s degree in Marketing, Business or a related field (preferred).

Required skills

• Google Ads
• Microsoft Advertising
• Google Analytics
• Google Search Console
• Meta Business Manager
• SEO and technical SEO
• Local search optimisation
• Audience targeting and segmentation

What we offer

• Flexible working with hybrid office days
• Complimentary parking
• Newly created position within a collaborative marketing team
• Career growth within a global hospitality and entertainment organisation