Marketing Specialist

About the role

RAA is looking for a Marketing Specialist to help bring its motoring and home products to South Australians. Reporting to the Marketing Manager, Motoring & Home, the role covers all four Ps of marketing (product, price, place and promotion) so campaigns are grounded in what members and the market need and linked to commercial priorities. It is a full-time position with a 12-month maximum term, based in Adelaide CBD.

Key responsibilities

• Support the planning and delivery of marketing plans and promotional campaigns, developing new approaches where established playbooks do not fit
• Brief and coordinate content, design and media resources to deliver campaigns on time and on brief
• Track campaign performance against targets and adjust plans based on the data
• Support the product roadmap and pricing decisions, analysing prices and margins to balance member value with commercial return
• Apply human-in-the-loop judgement to AI-supported pricing and market analysis
• Partner with Acquisition Leads, Brand, Market Research and Membership teams to keep channels, messaging and member insights aligned

Required profile

• Tertiary qualification in Marketing, Communications, Business or a related discipline
• At least 3 years' experience in marketing and/or category management, planning and delivering category or product marketing plans in a multi-channel environment
• Experience supporting product roadmap or pricing decisions in a commercial or member-based environment, working with cross-functional teams
• Experience in a member-based, automotive, energy or home services organisation, in product development, pricing analysis or commercial analytics, and a digital marketing or campaign management certification are highly regarded but not essential

Required skills

• Strong campaign planning and project coordination, managing several concurrent priorities
• Working knowledge of category segmentation, targeting and positioning, marketing channels and performance measurement
• Sound commercial and product judgement, including pricing methodology and commercial modelling
• Clear written and verbal communication, able to brief creative and content resources

What we offer

• Free RAA premium road service
• Access to the RAA Rewards Program and generous discounts on RAA products
• Flexible work arrangements
• Ongoing training and development, including a Study Support Program
• Wellbeing facilities and a corporate health insurance plan

Candidates must provide evidence of eligibility to work in Australia and complete a police check. Applications close on 18 November 2026.