Marketing Executive

About the role

Journey Beyond is Australia's leading experiential tourism group, operating 35 brands across Australia and New Zealand. The Marketing Executive supports the planning, development, execution and ongoing management of marketing campaigns for the Rail & Touring Division, working with brands on creative content, website and social media, media partnerships, eDM, collateral and brochures. The role sits within the Marketing & Communications team and works closely with it on brand positioning, new customer acquisition, loyalty initiatives and commercial results. It is based in the Adelaide North Terrace office, with travel to other locations required.

Key responsibilities

• Assist in developing and managing annual marketing plans and budgets
• Develop, run and manage campaigns across print, native advertising, digital, search, social, radio and OOH
• Manage campaign media, including bookings and material deadlines
• Track campaign effectiveness and recommend improvements
• Contribute analysis to monthly marketing reports, plans and post-campaign reports
• Help write briefs, manage production and on-shoot asset capture such as video and still shoots
• Make sure creative and branded collateral follow brand guidelines and that website content stays up to date
• Support a social media strategy, including the calendar, publishing and community engagement
• Manage the yearly marketing, email and activity plan
• Help organise PR events, activations and media families, and create content for paid, owned and earned channels
• Oversee onsite collateral

Required profile

• Bachelor's degree in Marketing or Communications
• 3 years in a similar role highly desirable
• Experience in travel or hospitality highly desirable
• Proven success managing multiple campaigns and strong digital marketing foundations (SEM, SEO, social)
• Experience managing campaign creative such as brochures and print ads
• Ability to work in a fast-paced, multi-business environment with tight deadlines
• Strong interpersonal skills, attention to detail and proficiency in Microsoft Office

Required skills

• Digital marketing: SEM, SEO and social media
• Website content management systems (desirable)
• Google Analytics (basic experience desirable)
• Microsoft Office suite

What we offer

• Discounts on Journey Beyond travel and experiences
• Study assistance policy and employee referral policy
• Parental leave and purchased leave
• Private health discounts and employee assistance program
• Merchandise discounts and flexible working

Candidates must provide a current National Police Clearance. Applications are made through the company's online application form.