Marketing Specialist - eCommerce, Digital & Brand

About the role

We are looking for an experienced Marketing Specialist to join our growing team in South Melbourne. You will own projects from concept to execution across campaigns, eCommerce, digital, content, social media, email, SMS, product launches, partnerships and events.

Key responsibilities

• Plan and execute marketing campaigns, promotions and product launches across multiple brands and channels.
• Manage website and eCommerce updates, including product listings, landing pages, imagery, pricing and promotions.
• Create and coordinate on‑brand content for websites, social media, EDMs, SMS, advertising, brochures and product guides.
• Build, test and deploy email and SMS campaigns with segmentation, QA and optimisation.
• Use AI tools (ChatGPT, Claude) to accelerate research, ideation, copywriting and campaign development.
• Coordinate influencer and ambassador partnerships, content shoots and video production.
• Collaborate with product, sales, customer service and operations teams for product launches and events.
• Monitor competitors, customer behaviour and marketing trends to identify new opportunities.

Required profile

• Proven experience in marketing, digital marketing or eCommerce in a generalist role.
• Proactive, solutions‑focused mindset with strong project‑management and organisational skills.
• Excellent attention to detail and ability to work at pace across multiple projects.
• Genuine interest in health, wellness, fitness and longevity.

Required skills

• Canva, Adobe Creative Suite, Figma or similar creative tools.
• AI tools such as ChatGPT and Claude.
• Shopify, SEO, SEM, Google Analytics.
• Email and SMS marketing platforms.

What we offer

• Salary $85,000–$100,000 plus superannuation.
• Fantastic South Melbourne location with easy access to cafés and the market.
• Monthly team events and lunches.
• Access to wellness products and daily massage opportunities.
• Opportunity to work across a broad range of brands, channels and product launches.
• Freedom to own projects and bring ideas to life.
• Professional development in digital, eCommerce, AI and emerging marketing technology.