Marketing & Social Media Content Manager

About the role

Gym Concoction is a Melbourne‑based supplement brand looking for a Marketing & Social Media Content Manager to build its content and brand function from scratch. Reporting directly to the founder, you will own the end‑to‑end social media and marketing strategy, creating and executing engaging, evidence‑led content across organic, paid and community channels.

Key responsibilities

• Develop and execute a holistic content strategy for organic social, paid media, CRM and brand storytelling.
• Create, script, shoot and edit short‑form video for TikTok and Instagram Reels, including voice‑over content.
• Write copy for captions, ads, scripts and email campaigns.
• Maintain the content calendar and ensure a consistent posting cadence.
• Manage community interactions – comments, DMs and engagement.
• Plan, launch and optimise paid campaigns on Meta, Instagram, TikTok and Google platforms.
• Monitor performance metrics, generate insights and report on channel results.
• Represent the brand at in‑person events, sampling activations and expos, capturing behind‑the‑scenes content.

Required profile

• Passionate about social media and creating evidence‑based, engaging content.
• Creative thinker with strong visual storytelling instincts.
• Hands‑on attitude, comfortable working on‑site and representing the brand at events.
• Data‑driven mindset, able to translate performance insights into actionable campaigns.

Required skills

• TikTok and Instagram Reels content creation
• Meta (Facebook) advertising platform
• Google Ads platform
• Video editing software
• Social media management tools
• Content calendar management
• CRM for social communications