Marketing Manager

About the role

Journey Beyond is Australia's leading experiential tourism group, operating 35 brands across Australia and New Zealand. The Marketing Manager supports the Resorts & Lodges Division, leading the planning, development, execution and ongoing management of marketing campaigns and supporting local sales and marketing teams. The role works closely with the Marketing & Communications team on brand positioning, new customer acquisition, loyalty initiatives and commercial results. It is a national role based in either the Sydney or Adelaide office, with some travel required.

Key responsibilities

• Develop and manage annual marketing plans and budgets
• Run marketing campaigns across TV, press, paid search, paid social, digital display, radio and outdoor
• Build a foundational SEO / SEM / GEO strategy with the Digital Experience team
• Lead Marketing Executives and Coordinators, monitor workloads and performance
• Manage campaign media, briefs, bookings and deadlines, and recommend improvements
• Contribute analysis to monthly marketing reports, plans and post-campaign reports
• Develop briefs, oversee production and shoot management of video and still assets
• Oversee campaign creative and collateral against brand guidelines and keep website content up to date
• Support a social media strategy, including calendar, publishing and community engagement
• Manage the yearly marketing, email and activity plan, and create content for paid, owned and earned channels
• Help organise PR events, activations and media familes, and assist sales with trade campaign materials

Required profile

• Bachelor's degree in Marketing or Communications
• Minimum 5 years of marketing experience, preferably in travel
• Solid understanding of the travel industry and a track record of tactical marketing and communication plans
• Experience with digital marketing, SEO, SEM and paid social, ideally in a services, eCommerce or retail environment
• Analytical, data-driven and able to turn data into strategy and messaging
• Excellent communicator, team player and organiser with strong time management

Required skills

• SEO, SEM and paid social
• Google Analytics (highly desirable)
• CMS such as WordPress or Umbraco (highly desirable)
• Microsoft Suite (proficiency completes the profile)

What we offer

• Travel and experience discounts, merchandise discounts and private health discounts
• Study assistance, employee referral and parental leave programs
• Purchased leave, Employee Assistance Program and flexible working

Successful candidates must provide a current National Police Clearance. Apply through the company's online application.