Marketing Manager

About the role

Alchemy Saunas is seeking a commercially minded, creative Marketing Manager to own and execute marketing across its growing network of wellness venues. You will work closely with the leadership team to develop campaigns that boost brand awareness, drive visitation and grow the community.

Key responsibilities

• Develop and manage an integrated marketing calendar across all channels.
• Plan and execute campaigns to increase bookings, membership growth and retention.
• Lead marketing strategies for new venue launches, promotions and community activations.
• Manage CRM, email and SMS marketing, including automated customer journeys.
• Oversee paid advertising on Meta and Google, optimizing performance.
• Maintain website content, landing pages and e‑commerce on Webflow and Shopify.
• Build brand partnerships and community collaborations.
• Oversee merchandise marketing, brand assets and campaign collateral.
• Track marketing performance and use insights for continuous improvement.

Required profile

• Relevant marketing or business qualification, or at least 5 years of marketing experience.
• Strong experience in digital marketing, campaign management and customer acquisition.
• Confidence managing Meta and Google Ads, CRM platforms and marketing automation.
• Experience with website management, ideally Webflow and Shopify.
• Proficiency in Adobe Creative Suite.
• Strong commercial awareness and ability to turn data into actionable insights.
• Excellent communication, organisation and project management skills.
• Genuine interest in wellness, lifestyle brands and community.

Required skills

• Meta Ads
• Google Ads
• CRM platforms
• Marketing automation tools
• Webflow
• Shopify
• Adobe Creative Suite