Marketing Manager - Customer Loyalty & Retention

About the role

Zurich is looking for a Marketing Manager - Customer Loyalty & Retention to join its Customer Marketing Chapter in North Sydney, reporting to the Customer Marketing Chapter Lead. You will use your marketing expertise to shape customer experiences that build loyalty, strengthen engagement and support long-term retention, helping Zurich become Australia's leading digital insurer.

Key responsibilities

• Deliver end-to-end campaigns, communications and collateral that engage customers and support business priorities
• Use customer insights, data and lifecycle thinking to build loyalty, retention and advocacy
• Track performance, measure ROI and turn learnings into stronger future activity
• Lead post-implementation reviews and champion continuous improvement
• Protect and strengthen the Zurich and OnePath brands through consistent, customer-led communications
• Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes
• Collaborate with Marketing Chapter peers to align priorities, share best practice and unlock cross-sell opportunities

Required profile

• Digital-first mindset, with Martech and AI experience
• Marketing strategy, annual planning and customer-led campaign experience
• Retention marketing and customer lifecycle expertise
• Segmentation, audience definition and insight-led targeting skills
• Take-to-market campaign development across digital and traditional channels
• Copywriting, content creation and channel management, including social media
• Strong research, tracking, data analytics and insight capability
• Commercial awareness, including budgets, forecasting and competitor/category analysis; Marketing Cloud experience highly regarded

What we offer

• 5 weeks leave per year for permanent staff through the Z leave initiative, plus 15 days personal/carer's leave and access to Family Care
• Hybrid working: office 3 days and WFH 2 days per week for full-time employees
• Wellbeing programs, a $500 wellbeing payment per year and a $295 new starter e-voucher
• Award-winning training programs and global mobility opportunities across more than 200 countries