Marketing Manager – Brand & Consumer Marketing

About the role

A growing Australian FMCG business with an established national presence across retail, convenience, discount and independent channels is hiring its first dedicated marketing person. It is building an in-house marketing capability, with a focus on brand building and consumer engagement. Reporting to the Global Head of Marketing, the role owns brand and consumer marketing for the Australian business, about 30% strategy and 70% implementation.

Key responsibilities

• Own brand positioning, strategy and frameworks for the Australian portfolio
• Develop and manage the annual marketing and campaign calendar
• Lead NPD launch communications and go-to-market plans
• Develop local consumer activations across priority brands and key seasonal moments
• Own always-on consumer channels, including content planning, social calendars and community engagement
• Brief and manage external creative, content and production partners
• Establish and maintain brand governance across assets, artwork, templates and guidelines
• Monitor campaign and channel performance, marketing spend and brand growth
• Analyse category trends, consumer behaviour and competitor activity
• Manage marketing budgets and recommend investment priorities
• Help build the marketing function, including supporting future content and marketing support roles

Required profile

• 5+ years of marketing experience with a track record in brand and campaign ownership
• Experience developing brand positioning, strategy and campaign frameworks
• Strong understanding of consumer marketing, content and social channels
• Experience working closely with commercial or sales teams in an FMCG or consumer environment
• Ability to work with ambiguity and build processes and capability from the ground up
• Strong stakeholder management with agencies, commercial teams and external partners
• FMCG experience and work with principal, licensed or international brands are highly regarded

What we offer

• The first dedicated marketing hire in the Australian business
• Genuine ownership of brand strategy, consumer marketing and activation
• The chance to build the foundations of a new in-house marketing function
• Exposure to a portfolio of established consumer brands
• Scope to influence how the marketing function evolves and to shape future marketing hires