Marketing Manager – ANZ

About the role

IFS is seeking a Marketing Manager to lead integrated marketing programmes across Australia and New Zealand. You will work closely with sales and cross‑functional teams to drive pipeline growth, boost brand awareness and enhance customer engagement.

Key responsibilities

• Develop and execute the annual marketing plan aligned with go‑to‑market goals.
• Lead demand‑generation activities, including lead capture, nurturing and conversion.
• Plan and deliver integrated campaigns across events, digital, social, search, partner channels and media.
• Manage the local marketing budget, track spend and ensure ROI.
• Collaborate with Sales on account‑based marketing initiatives.
• Oversee external agencies and vendors, handling briefs, deliverables and performance.
• Own performance reporting – weekly, monthly and quarterly – to optimise campaigns.
• Conduct market and competitor analysis and stay current on industry trends.

Required profile

• 9+ years of experience in marketing roles with end‑to‑end campaign management.
• Proven track record in demand generation and pipeline development.
• Experience managing marketing budgets and external agency relationships.
• Strong analytical skills for performance reporting and optimisation.

Required skills