Marketing Communications & Insights Manager

About the role

John Deere is looking for a senior marketing leader to own marketing, communications and customer insights across Australia and New Zealand. Reporting to the Director - Marketing, you will lead the ANZ strategy across brand, social media, dealer advertising, shows and events, internal and external communications and customer insights, connecting strategy with execution so that campaigns, investment and resources are aligned to customer needs and business priorities. The role leads 3 direct reports and works with senior leaders, product teams, sales, dealers and agency partners.

Key responsibilities

• Own and evolve the ANZ marketing and communications strategy, aligning product campaigns and priorities across the business
• Lead brand, public relations, social media, dealer advertising, shows and events strategies
• Turn customer, dealer and market insight into priorities, investment choices and measurable outcomes
• Lead, develop and hold a multidisciplinary team accountable for quality, timing and delivery
• Build alignment across senior leaders, sales, product teams, dealers and agencies while managing competing priorities
• Manage agency relationships, contracts, budgets and performance
• Strengthen brand awareness, campaign effectiveness and dealer use of campaign assets

Required profile

• Proven leadership of marketing, communications, brand or integrated campaign strategy in a complex organisation
• Strong customer insight and commercial acumen, linking evidence, investment and business outcomes
• Experience leading through others and building team capability with clear accountability
• Excellent communication and influencing skills, able to present and defend strategic recommendations
• Disciplined approach to planning, budgeting, delivery and performance measurement
• Experience working across multiple stakeholders, including external agencies, channel partners or dealer networks
• Unrestricted work authorisation in Australia is required before applying

What we offer

• Hybrid working from the Crestmead, Queensland office, with up to 20% travel across Australia and New Zealand
• A company car as part of the role package
• Ongoing professional development, including higher education, training and memberships
• 15% superannuation under the John Deere Mercer Super Plan
• 16 weeks paid parental leave for both parents