Manager, Advertising Effectiveness & Insights

About the role

As Manager, Advertising Effectiveness & Insights you will demonstrate the value of Disney’s premium advertising solutions across Disney+, ESPN and the broader Walt Disney Company portfolio. You will lead audience insights, campaign measurement and effectiveness research to help advertisers plan and invest with confidence.

Key responsibilities

• Lead advertising effectiveness studies, including campaign measurement, brand lift studies and post‑campaign analysis.
• Develop audience insights and market narratives that strengthen Disney’s advertising proposition.
• Build measurement frameworks, benchmarks and proof points for premium video and streaming environments.
• Partner with sales and client‑facing teams to deliver insight‑led solutions that support commercial growth.
• Identify, evaluate and manage research vendors and measurement partners across the APAC market.
• Present insights, methodologies and recommendations to senior internal and external stakeholders.

Required profile

• At least 5 years’ experience in media research, audience analytics, advertising effectiveness measurement or commercial insights.
• Strong understanding of audience measurement and advertising effectiveness methodologies across TV, streaming and digital media.
• Proven experience analysing Australian audience and media consumption datasets.
• Experience delivering client‑facing insights and managing external research suppliers.
• Advanced quantitative research and analytical capabilities.

Required skills

• Familiarity with audience measurement tools such as Roy Morgan, VOZ/OzTAM, AudienceProject, GWI, Nielsen.
• Knowledge of brand lift, campaign effectiveness and post‑campaign evaluation methodologies.
• Experience with BVOD, AVOD, SVOD, streaming or premium video environments.