Integrated Campaigns, APJ

About the role

This senior role owns the planning and execution of integrated marketing campaigns across multiple channels and APJ markets, driving pipeline and revenue growth. You will design campaigns that span the full marketing funnel and adapt them for regional audiences.

Key responsibilities

• Build and execute integrated B2B campaigns across digital, email, events, social, direct mail, and sales plays, targeting awareness, lead generation, pipeline acceleration, and renewals.
• Measure, analyze, and report campaign impact on pipeline, revenue, and target account penetration, sharing learnings to improve efficacy.
• Maintain campaign calendars and timelines, coordinating deliverables across functional and regional teams.
• Localize messaging, content, offers, and CTAs for APJ audiences while ensuring brand consistency.
• Develop and run a scalable ABM engine to support strategic opportunities and complex deal cycles.
• Partner with Sales, Field, and Product teams on high‑priority accounts to create bespoke executive content and multi‑touch engagement plans.

Required profile

• 8+ years of experience owning integrated campaign strategy and execution for B2B SaaS or enterprise technology.
• Proven track record building campaigns for technical and executive buyers in large enterprises.
• Ability to translate campaign ideas into detailed operating plans, from narrative to reporting.
• Comfort working on both global strategy and regional execution, adapting campaigns without losing core narrative.
• Strong instincts for enterprise‑level messaging and ability to thrive in fast‑paced, creative environments.