Head of Media, Audience & Performance

About the role

A financial services organisation in Australia, known for loyalty and trust among its members and currently undergoing transformation, is looking for a Head of Media, Audience & Performance to lead its digital marketing function. Reporting to the Chief Customer Officer, you will lead specialists across media, data and analytics and own audience strategy, paid acquisition, measurement, attribution and marketing data. This is a 12-month fixed-term contract starting at $200,000 base plus superannuation by negotiation.

Key responsibilities

• Lead paid acquisition strategy across Google, Meta, programmatic and other relevant performance channels
• Build audience strategies using behavioural data, segmentation and customer signals to improve acquisition quality
• Optimise media investment based on CPA, ROAS, conversion and broader commercial outcomes
• Own performance measurement, including attribution, incrementality, reporting and channel effectiveness
• Lead agency and technology partners while retaining capability and commercial judgement in-house

Required profile

• Deep understanding of campaign and channel performance and what drives acquisition
• Comprehensive search knowledge, including how search behaviour and emerging AI-led discovery change how brands earn visibility
• Experience leading specialist teams and building performance capability, with the hands-on ability to challenge existing processes and deliver results

Required skills

• Strategic and practical fluency with GA4, Google Tag Manager, pixels, events, conversion architecture and attribution

What we offer

• 6 weeks' paid annual leave per year
• Contributions to your private health insurance
• Central Sydney CBD location with hybrid flexibility (Tuesday to Thursday in the office)