Head of Lifecycle

About the role

Lendi Group is seeking a commercially minded, hands‑on Head of Lifecycle to own and orchestrate the customer journey across marketing, sales, data and technology. You will shape lifecycle strategy, drive personalisation and ensure the right customers receive the right experience at the right time.

Key responsibilities

• Own lifecycle strategy, using data and customer signals to drive engagement, conversion and revenue.
• Prioritise and route leads at scale to sales teams, ensuring timely delivery of opportunities.
• Build and evolve segmentation, targeting, and personalisation across the MarTech ecosystem.
• Lead lifecycle reporting and analytics, turning insights into actionable growth initiatives.
• Monitor pipelines and journeys, identifying and fixing bottlenecks.
• Work hands‑on with Salesforce Marketing Cloud and related tools while driving broader MarTech projects.
• Partner with product, data and growth teams to refine scoring models and routing logic.
• Lead and develop a team of Journey Managers, specialists and a Marketing Cloud Engineer.

Required profile

• Strong experience in lifecycle marketing, CRM or data‑driven customer marketing in a high‑volume environment.
• Proven people leadership and ability to influence senior cross‑functional stakeholders.
• Commercial acumen with a track record linking lifecycle activity to revenue outcomes.
• Strategic mindset combined with a hands‑on approach to problem solving.

Required skills

• Salesforce Marketing Cloud (including Personalisation)
• Marketing automation platforms such as Braze, Adobe Campaign or Marketo
• Experience with CDPs and customer data management
• Product analytics tools (e.g., Amplitude)
• Data pipelines, CRM integrations and automation at scale

What we offer

• Hybrid working arrangement supporting work‑life balance
• Holistic wellbeing programs with 24/7 medical, mental health and financial support
• Generous paid parental leave (18‑26 weeks primary, up to 4 weeks secondary)
• Loyalty leave after 3 years of service
• Inclusive culture guided by core values of collaboration, ownership and human‑focused service