Head of Brand, Digital Experience and Market Activation

About the role

PaperCut, a B-Corp certified Australian software company based in Melbourne, is looking for a Head of Brand, Digital Experience and Market Activation. You will set an integrated global strategy across brand, digital experience and market activation to drive awareness, preference, adoption and business growth, leading and influencing a global team. The role requires being based in Melbourne, as it involves some on-site time at the Camberwell offices.

Key responsibilities

• Shape the integrated strategy across brand, digital experience and market activation to build brand preference and accelerate solution adoption.
• Champion brand architecture, market positioning and storytelling through technical thought leadership and community building.
• Elevate owned digital platforms such as the website, partner portal and organic/paid search to deliver a seamless, digitally mature customer journey.
• Own the planning and delivery of market activation, including brand campaigns and product launches, and partner with Commercial Activation and Product Management teams.
• Support team members in setting and delivering their goals, and coach and recognise high performance.

Required profile

• 8+ years of progressive marketing experience, including 3+ years in a senior strategic role managing digital, brand and market activation globally.
• Experience in product marketing, positioning, launch execution and product narratives for cloud, SaaS or tech solutions.
• Strong stakeholder management and collaboration across product, marketing and commercial teams.
• Analytical mindset, able to turn data and user insights into growth plans and KPIs.
• Alignment with PaperCut's CHIN values (Caring, Honest, Intelligent, Nimble).

Required skills

• Positioning and narrative storytelling
• Performance marketing, SEO/SEM and owned platforms
• Digital marketing stacks

What we offer

• A Share the Success bonus for permanent employees
• Up to 18 weeks of paid parental leave
• Flexible hybrid working arrangements
• DEIB initiatives run by the company