Global Marketing Manager

About the role

Entropico, a global creative company spanning advertising and entertainment, is looking for its first dedicated Global Marketing Manager during a five-year growth phase. The role builds and drives the marketing presence across Australia, North America and Europe, owning brand channels, raising the profile across the creative industry and driving qualified inbound opportunities for the commercial team. It is open to candidates in Sydney, Los Angeles or New York City for an in-office role.

Key responsibilities

• Translate studio growth objectives into a global marketing calendar across Australia, North America and the UK/EU.
• Manage and optimise the global digital footprint to generate inbound inquiries from brands and agency leads.
• Partner with the sales team to refine pitching strategies and land new accounts.
• Create and curate B2B and B2C content, with a focus on LinkedIn, video and thought leadership, and highlight studio projects and milestones.
• Engage with the online community, lead global award submissions (Cannes Lions, D&AD, AWARD Awards, Ciclope) and secure PR coverage, features and speaking opportunities.
• Optimise search visibility (AEO and SEO), run industry events and co-marketing partnerships, and set up conversion tracking and reporting.
• Brief and oversee freelance copywriters, designers, external PR support and project budgets, and position the function for future growth.
• Advise on key client accounts, help with pitch presentations, and refine the digital and social service offering.

Required profile

• 4-6+ years of hands-on B2B marketing, growth or brand experience in a brand, creative agency, production company or commercial design studio.
• Proven record of growing brand awareness and inbound sales pipelines for similar creative companies.
• Experience marketing B2B services across North America, APAC and Europe.
• Comfortable working across international time zones (Australia, US, UK).
• Willingness to work out of hours and travel domestically or internationally.

Required skills

• Channel expertise: B2B LinkedIn growth, PR and awards, AEO/SEO, event marketing, partnerships and email marketing.
• Tools: Adobe Creative Cloud, Figma or Canva, analytics platforms and project management tools.
• Basic design, video editing and content formatting, plus strong written communication.

What we offer

• In the US: medical, dental and vision coverage, 401K matching up to 6%, paid sick leave and unlimited PTO; base pay range of $90,000-$115,000 depending on location and experience.
• Competitive paid parental leave, co-funded learning, and access to an Employee Assistance Program.
• A direct line to executive leadership and the chance to build and lead a global team as the company grows.