General Manager – Marketing & Communications

About the role

The General Manager – Marketing & Communications will lead the creation and execution of an integrated marketing and communications strategy for the Netball World Cup Sydney 2027. This senior position drives fan engagement, ticket sales and brand visibility while embedding legacy themes such as community impact, First Nations and CALD engagement, and sustainability.

Key responsibilities

• Develop and deliver a multi‑phase marketing strategy to build awareness and drive ticket sales.
• Oversee campaign planning, media relations, public relations, content creation and digital/social engagement.
• Manage brand integration with broadcast partners and execute campaigns across digital, social, print, broadcast and outdoor channels.
• Lead fan‑engagement and activation initiatives before, during and after the tournament.
• Ensure alignment with commercial, media, government and sport stakeholders.
• Monitor performance data to inform decision‑making and optimise marketing spend.

Required profile

• 6–8 years of experience in digital marketing, media or communications, preferably in sport, entertainment or major events.
• Proven track record of leading teams and delivering purpose‑built marketing strategies.
• Strategic thinker with a hands‑on leadership style.
• Comfortable working in fast‑paced, cross‑functional environments.

Required skills

• Digital marketing
• Media relations
• Public relations (PR)
• Content creation
• Social media management
• Search engine optimisation (SEO)