Experience Director

About the role

We are looking for an Experience Director to lead and shape a rapidly growing, multi‑city Experience (SEO) team at the heart of Australia’s leading media network. Based in Melbourne or Sydney, you will be responsible for driving client delivery of all Experience (SEO) services and establishing the team as a centre of excellence across Australia and New Zealand.

Key responsibilities

• Lead the vision and execution of Experience (SEO) services for clients, ensuring high‑quality delivery and measurable impact.
• Build, mentor and manage a high‑performing team of mid‑senior SEO experts located in Sydney, Melbourne and Brisbane.
• Foster a collaborative, high‑trust environment that encourages team members to do their best work.
• Work closely with internal partners and clients to align SEO strategy with broader media and data initiatives.

Required profile

• Commitment to WPP and WPP Media core values: extraordinary leadership, open environment, and optimistic growth mindset.
• Ability to lead collectively, inspire transformational creativity and balance people and client experiences.

Required skills