eCommerce Director / Client Lead (DTC)

About the role

Atomic 212°, a performance media and search marketing agency now part of Publicis Groupe, is looking for an eCommerce Director / Client Lead (DTC) in Sydney. The role delivers best-in-class eCommerce and performance marketing strategies across channels, drives sustainable growth and commercial performance, and acts as a trusted partner to clients. It works closely with the Group Account Director and the wider performance team.

Key responsibilities

• Build, maintain and mentor client relationships and direct reports, including interviewing and onboarding new team members.
• Develop and execute integrated eCommerce strategies that drive customer acquisition, conversion, revenue growth and customer lifetime value.
• Analyse client briefs, define channel roles, recommend budget allocation, set performance KPIs and align strategies to revenue and profitability targets.
• Collaborate with planning and trading, SEO, SEM, paid social, programmatic, content marketing, CRM and data & analytics teams, and champion a test-and-learn approach.
• Represent the client and brand, and provide regular updates on the media landscape and trend analysis.
• Ensure forecasts are accurate and communicated to Finance in time, and manage internal and client work in progress.

Required profile

• Established eCommerce experience, either client-side or agency-side.
• Accountability for client KPIs such as nCAC, revenue and MER.
• Experience managing clients in AU, US and EU markets is an advantage.
• Strong relationship and account management skills, and the ability to manage multiple clients at once.
• Commercial acumen, analytical thinking and problem-solving.

Required skills

• Hands-on eCommerce and digital platform experience, including Shopify, Google Ads, Meta, TikTok and Pinterest.
• Shopping feed and inventory management (Shopify, Lexxer, GMC).
• MS Excel, Word, G Suite and Mac programs such as Keynote.

What we offer

• Learning and development opportunities, including 15,000+ programs via the online platform.
• Leave benefits including birthday leave, flexible public holidays and an extra 5 days after 2 years of service.
• Flexibility to work from anywhere for up to 6 weeks per year, and parental leave.
• Wellbeing support through a Wholeself program and access to mental health professionals.