Director of Marketing, Australia

About the role

Turo is looking for an experienced, strategic marketer to be Director of Marketing for Turo Australia. The role owns the full growth funnel across Demand (guests) and Supply (hosts) and reports to the Managing Director, Australia within the Australian Leadership Team. It is a full-time position in Sydney with a hybrid schedule of three days in the office per week (Mondays, Wednesdays and Thursdays).

Key responsibilities

• Lead brand marketing strategy and communications, localising the global brand for Australia while keeping consistency.
• Own demand-side growth: guest acquisition and retention across paid, organic, partnerships and CRM channels, with capital allocation and conversion optimisation.
• Own supply-side growth: host acquisition and engagement, city-level supply playbooks and host lifecycle optimisation.
• Balance competing priorities between Demand and Supply growth and allocate capital for overall platform health.
• Build and manage a team of growth marketers, set OKRs and coach the team.
• Manage agency relationships, partnerships and vendor performance and budgets.
• Partner with global marketing and supply leadership, the creative studio and regional teams.
• Work with FP&A, accounting and legal on budgeting, forecasting, ROAS modelling and campaign compliance.
• Own the marketing P&L, capital allocation and ROI, and report KPIs and results to leadership.

Required profile

• At least 10+ years of marketing experience, ideally 2+ years in a growth marketing or marketplace environment.
• Bachelor's degree in Marketing or a related field.
• Proven ability to manage and develop marketing teams.
• Strong grasp of two-sided marketplace economics and unit economics.
• Experience managing agency relationships and global stakeholder relationships across distributed teams.
• Ability to balance competing priorities in a matrix environment and present to senior leadership.

Required skills

• Brand strategy and performance marketing (SEM, paid social, affiliate, email/CRM, partnerships)
• Agency management and vendor oversight
• AI tools, analytics and marketing platforms (e.g. GA4, Ads Managers)
• Budgeting, forecasting and ROAS analysis

What we offer

• Target base salary of $198,000 - $247,000 AUD annually in Sydney, with bonus, equity, superannuation and benefits.
• Hybrid schedule with three days in the office per week.