Digital Marketing Specialist (Paid Search & SEO)

About the role

WHD is a performance marketing agency with teams in Brisbane and Melbourne, founded in 2014 and focused on results that affect a client's P&L. It is looking for a paid search specialist with around two years' experience to take real ownership of client accounts. You will plan, build, optimise and report on Google Ads campaigns, with scope to get into SEO and AI search. Specialists are preferred over generalists, and training is invested in.

Key responsibilities

• Manage and optimise Google Ads accounts across Search, Performance Max, Shopping and Display
• Build campaigns from the ground up: structure, keywords, ad copy, extensions and tracking
• Monitor budgets, bids and pacing, and make data-led optimisation decisions against clear profit targets
• Set up and QA conversion tracking (GA4, Google Tag Manager)
• Present performance reports directly to clients in plain English, tied to their goals
• Contribute to SEO and AI search: on-page, technical, content and visibility work
• Work with the creative and strategy teams and stay ahead of platform changes

Required profile

• Around 2+ years managing Google Ads, ideally agency-side or across multiple accounts
• Solid grasp of campaign structure, keyword research, bidding strategies and optimisation
• Some SEO experience, or a genuine appetite to develop it
• Confident reading data and turning it into decisions and clear reporting
• Comfortable presenting to clients and explaining performance in plain English
• Organised and self-managing across multiple clients and deadlines
• Strong written English and a sharp eye for detail
• Full Australian working rights, able to work from the Brisbane or Melbourne office three to four days a week

Required skills

• Google Ads (Search, Performance Max, Shopping, Display)
• GA4 and conversion tracking; Google Tag Manager a plus
• Nice to have: SEMrush, Ahrefs or Looker Studio, and experience with Meta, TikTok, YouTube or Microsoft Ads

What we offer

• Salary of $70 - 80K plus superannuation
• Real ownership of accounts, with training and tools
• Channel specialists rather than generalists
• PulseAI, the agency's proprietary performance engine
• Hybrid working: three to four days in the office, half-day Fridays