Creative Strategist, Paid Social

About the role

WHD is a performance marketing agency with teams in Brisbane and Melbourne, focused on the numbers that hit a client's P&L. It is hiring a Creative Strategist to own the creative on its paid social accounts, working in a two-person pod with a Performance Manager who owns account operation, builds, budgets, audiences and tracking. The role is creative direction backed by your own read of performance.

Key responsibilities

• Analyse paid social performance across the client portfolio yourself, measuring results against each client's KPI and tracking trends over time
• Develop each client's creative strategy: concepts, angles and testing plan, and present it and the results to clients
• Build content plans covering shoot content, statics and graphic-only assets, and write ad copy adapted to platform, audience and objective
• Brief photo and video shoots and the design team, write scripts or prompting questions for video, and review and approve creative before proofing
• Film and edit short-form organic content yourself (TikTok and Reels style) and repurpose approved ad creative for organic social
• Find, brief and liaise with external content creators, and manage a small portfolio of organic social clients
• Work closely with paid media, design, video and client success teams

Required profile

• Around 2+ years in paid social creative, content strategy or a similar role, ideally agency-side or across multiple brands
• Comfortable reading paid social performance data and turning it into creative decisions
• Confident presenting creative strategy to clients
• Strong copywriting and clear briefing skills
• Comfortable shooting and editing short-form content on a phone, on camera or directing others, and sourcing and briefing external creators
• Organised across multiple clients, timelines and priorities
• Full Australian working rights and able to work from the Brisbane office four days a week

Required skills

• Nice to have: hands-on experience in Meta Ads Manager
• Nice to have: editing and design beyond the basics (CapCut, Premiere, Canva, Figma)
• Nice to have: experience in ecommerce or lead generation

What we offer

• Salary of $75 - 85K plus superannuation
• Hybrid working: four days in the Brisbane office, one day from home
• Half-day Fridays, finishing at 12:30pm