Digital Marketing Specialist

About the role

The Digital Marketing Specialist reports to the Global Digital Marketing Lead and will own CTM’s digital experience across global websites, personalisation, conversational marketing and emerging AI capabilities. You will optimise performance, drive engagement and support pipeline growth.

Key responsibilities

• Execute and optimise global websites for UX, accessibility, speed, conversion, A/B testing, CRO, SEO/AEO.
• Maintain website and Marketo templates, ensuring brand consistency across regions.
• Build and evolve AI chat experiences and grow first‑party data capture through forms and personalisation.
• Support lead lifecycle management, scoring, segmentation and campaign enablement across Marketo, Microsoft Dynamics CRM and other MarTech platforms.
• Lead Google Tag Manager implementation, maintain attribution reporting and dashboards.
• Monitor data quality, ensure compliance with GDPR and CCPA, and create process documentation.

Required profile

• Self‑starter with a systems‑thinking mindset, analytical and data‑driven.
• 4+ years of experience in digital marketing, marketing automation or website management.
• Hands‑on experience optimising websites for performance, UX and conversion.
• Strong organisational skills, ability to manage competing priorities and work collaboratively across regions.

Required skills

• Marketo (highly desirable) and Microsoft Dynamics CRM.
• Google Analytics 4, Google Tag Manager and conversion tracking.
• Experience with Oktopost and Wistia platforms.
• Knowledge of AI chat technologies and emerging digital marketing tools.

What we offer

• Flexible hybrid working arrangements.
• Travel discounts, Perkbox benefits, learning and development opportunities.
• Annual Volunteer Day, Chillout Days, additional annual leave and paid parental leave.
• 24/7 wellbeing support and Employee Assistance Program.