Digital Marketing Specialist

About the role

Morris Group is looking for a hands‑on Digital Marketing Specialist to optimise websites, SEO, email and analytics across its diverse portfolio. Based in Melbourne within the Shared Services team, you will support multiple brands in tourism, travel, hospitality and aviation.

Key responsibilities

• Maintain and optimise WordPress sites, managing content, landing pages, tracking and conversion‑focused UX.
• Coordinate SEO activities including keyword research, on‑page optimisation, technical audits and local listings.
• Support marketing teams in building and deploying EDMs and automated journeys using audience segmentation, testing and CRM data hygiene.
• Collaborate with marketing, sales and reservations teams to launch campaigns and drive commercial priorities.
• Monitor digital trends, competitor activity and platform changes, recommending tests to improve performance.

Required profile

• 2+ years of digital marketing experience, preferably in tourism, travel, hospitality, aviation or a multi‑brand environment.
• Strong analytical mindset with ability to turn data insights into commercial results.
• Excellent attention to detail and ability to manage multiple priorities and deadlines.

Required skills

• WordPress CMS
• SEO (technical, on‑page, local)
• Google Analytics 4 (GA4) and Google Tag Manager
• Email marketing and CRM platforms (Klaviyo preferred)
• Data analysis and reporting