Digital Marketing Specialist

About the role

We are looking for a confident, hands‑on Digital Marketing Specialist to own and drive digital performance across a portfolio of professional services brands. This high‑impact role combines strategy, execution and leadership, with a strong focus on website performance, SEO, LinkedIn, content and lead generation.

Key responsibilities

• Optimise multiple websites for conversion, clear service messaging and sector‑specific content.
• Lead SEO and AEO strategy, including keyword planning, technical optimisation and content performance.
• Drive digital performance reporting, insights and ROI tracking aligned to business objectives.
• Optimise LinkedIn presence and thought‑leadership for brands and senior leaders.
• Translate technical and engineering capability into engaging brand and content narratives.
• Build and manage content strategies and digital calendars across channels.
• Mentor and develop junior digital team members.
• Partner with internal stakeholders to deliver AI‑driven marketing initiatives and workflow improvements.
• Oversee CRM, email automation and lead‑nurturing journeys to support growth.

Required profile

• Commercially minded digital marketer who enjoys close collaboration with the business.
• Proven ability to manage competing priorities, influence stakeholders and balance strategy with hands‑on delivery.
• Strong written and technical communication skills.
• Confidence working with data, reporting and performance insights.

Required skills

• SEO and AEO implementation.
• Website optimisation and conversion rate optimisation.
• LinkedIn B2B marketing.
• Content strategy and calendar management.
• CRM and email automation platforms.
• Lead‑nurturing journey design.
• Data reporting and performance analytics.
• Experience with AI‑driven marketing tools.

What we offer

• Stunning North Sydney office.
• Competitive salary package.
• Flexible working hours.
• High‑trust, autonomous role with real influence.
• Opportunity to shape digital strategy across multiple national and international brands.
• Exposure to AI‑driven marketing initiatives and emerging technologies.