Digital Marketing Specialist – Automotive & OEM

About the role

We are looking for a data‑driven and creative Digital Marketing Specialist to join our growing marketing team in Sydney. Reporting to the Digital Marketing Manager, you will build, run and measure campaigns that help our automotive brands grow.

Key responsibilities

• Launch and optimise paid ad campaigns across Meta Ads Manager, Google Ads and TikTok, and explore additional DSPs.
• Design, schedule and send targeted email newsletters and EDMs, segment audiences and set up automated lifecycle journeys.
• Implement tracking tags with Google Tag Manager, monitor performance in GA4 and create clear dashboards for the team.
• Maintain website content using a headless CMS, ensure SEO/AEO best practices and write high‑converting ad copy and emails.

Required profile

• 2–4 years of hands‑on experience in digital or performance marketing.
• Proven ability to manage budgets and drive leads/sales in Meta Ads Manager and Google Ads.
• Strong knowledge of CRM platforms, GA4 and GTM.
• Excellent English copywriting skills and practical experience with AI tools for content optimisation.
• Experience with a modern headless CMS such as Storyblok.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• CRM platforms
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Storyblok (or similar headless CMS)