Digital Marketing Manager

About the role

Reporting to the Head of Digital Marketing, this role suits a hands‑on digital marketer who can manage campaigns end‑to‑end, coordinate stakeholders, review performance, and keep digital activity moving across multiple channels. You will work closely with brand, content, organic social, SEM, SEO, AI discovery, eDM, website, media agency and internal digital teams to ensure campaigns are delivered on time, aligned to strategy, and optimised for performance.

Key responsibilities

• Manage digital marketing activity across campaigns, always‑on activity and key brand priorities.
• Support SEO and content strategies that improve brand visibility, ranking and discoverability across Google, AI‑powered search, answer engines and emerging digital discovery platforms.
• Deliver omnichannel digital plans across website, SEO, content, Google Ads, organic social, eDM, Amazon content and other key touchpoints.
• Coordinate website updates, landing pages, content requirements and campaign assets.
• Brief, review and optimise Google Ads activity with media agencies and internal teams.
• Optimise product content on Amazon platforms, including titles, descriptions, imagery, A+ content and keyword alignment.
• Manage organic social content strategy, community engagement and performance review.
• Analyse performance data from GA4, Google Ads, organic social, eDM and website, turning insights into recommendations.
• Support test‑and‑learn initiatives across creative, content, landing pages, audience targeting and channels.
• Oversee timelines, briefs, approvals and stakeholder communication to ensure compliance and brand alignment.

Required profile

• Bachelor's degree in Marketing, Advertising, Communications or related field.
• 4+ years of digital marketing experience, preferably in health and wellness.
• Demonstrated management experience.
• In‑depth knowledge of AI discovery, SEO, SEM, organic social, email and content marketing.
• Excellent communication and interpersonal skills for cross‑functional collaboration.
• Strong project‑management ability to multi‑task and meet deadlines.
• Proactive, can‑do attitude with a passion for digital marketing.
• Proficiency with GA4, Google Search Console, Google Ads, Facebook Business Manager, email marketing software and CMS.

Required skills

• GA4
• Google Search Console (GSC)
• Google Ads
• Facebook Business Manager
• Email marketing software
• Content Management System (CMS)