Digital Marketing Manager

About the role

Fortiro is seeking an experienced Digital Marketing Manager to own and execute its digital marketing strategy across search, paid media, email, social, content and the website. The role will drive market reach, improve lead quality and support the company’s expansion into North America.

Key responsibilities

• Plan and run digital campaigns across SEO, SEM, paid social, display, content, email and organic channels.
• Build nurture programs that move prospects from early interest to sales readiness.
• Improve website and landing‑page performance through stronger content, clearer user journeys, testing and conversion optimisation.
• Support North America expansion by adapting campaigns for new audiences, channels and messaging.
• Manage digital spend and agency partners, using performance data to guide decisions.
• Analyse campaign, website and funnel performance and turn insights into practical improvements.
• Use HubSpot (or similar) for segmentation, automation, tracking, reporting and data quality.

Required profile

• Proven B2B digital marketing experience, with at least two years owning campaigns end‑to‑end at a senior specialist level.
• Strong analytical thinking and ability to interpret campaign, website and funnel data.
• Hands‑on experience managing budgets and external partners such as agencies or freelancers.
• Excellent communication skills to brief creative teams, collaborate with Sales and Product, and present results clearly.
• Test‑and‑learn mindset with curiosity and focus on continuous improvement.

Required skills

• SEO
• SEM (paid search)
• Paid social and display advertising
• Email marketing
• Marketing automation
• Website optimisation
• Data analysis and reporting
• HubSpot (or similar platform)

What we offer

• Flexible remote and in‑person work options.
• Opportunity to impact enterprise customers with world‑class fraud detection solutions.
• Inclusive, diverse and fun workplace culture.
• Growth mindset environment with learning and development opportunities.
• Long‑term focus on employee retention and career progression.