Digital Marketing Manager
Inspire Plus Marketing Ltd. · Sydney
Job description
About the role
We are looking for a creative, data‑driven Digital Marketing Manager to own and scale our online growth initiatives. You will shape strategy, execute campaigns across multiple channels, and collaborate with cross‑functional teams to drive measurable business results.
Key responsibilities
- Design and implement comprehensive digital marketing strategies to boost brand awareness and customer acquisition.
- Plan, launch, and optimise paid campaigns on Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other platforms.
- Conduct market research, audience analysis, and competitor benchmarking to uncover growth opportunities.
- Develop and manage content marketing programmes, including social media, blogs, newsletters and promotional assets.
- Monitor, analyse and report on campaign performance using analytics tools, adjusting tactics to improve ROI.
- Oversee SEO and SEM activities to enhance organic visibility and traffic.
- Collaborate with creative, sales, product and business development teams to align marketing efforts with company goals.
- Manage digital marketing budgets and ensure efficient resource allocation.
Required profile
- Bachelor’s degree in Marketing, Business, Communications, Digital Media or a related field.
- Proven experience in digital, performance or growth marketing, preferably in fast‑paced or high‑growth environments.
- Strong analytical mindset with the ability to interpret data and optimise campaigns.
- Excellent project‑management, communication and content‑planning skills.
Required skills
- Google Ads
- Meta Ads (Facebook/Instagram)
- LinkedIn Ads
- SEO / SEM
- Analytics tools (e.g., Google Analytics)
What we offer
- Leadership of digital growth strategy and high‑impact campaigns.
- Exposure to innovative projects and fast‑growing markets.
- Professional development and mentorship opportunities.
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Published 4 weeks ago
Expires 4 weeks from now
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Inspire Plus Marketing Ltd.
Sydney
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