Digital Marketing Lead

About the role

Macquarie Asset Management's Client Solutions Group, in its Marketing and Communications team, is looking for a Digital Marketing Lead. The team designs and implements marketing (and where needed, communications) with a key focus on the digital platform, specifically website ownership. The role supports the design, implementation and ongoing optimisation of the digital marketing platform, with a primary focus on the Macquarie Asset Management website and its integration across the broader digital ecosystem.

Key responsibilities

• Work closely with Enterprise DSO leads and the Macquarie central team to deliver a scalable, data-driven digital experience that improves brand awareness, client engagement and capital-raising outcomes, aligned with enterprise standards, technology infrastructure and governance requirements.
• Partner with distribution and investment teams to develop digital client journeys across key channels and run targeted marketing programs for alternative investment strategies.
• Work with distribution leaders, digital agencies and data partners to find engagement opportunities, accelerate platform capabilities and deliver relevant content to investors through compliant, data-led digital marketing.

Required profile

• Bachelor's degree in digital marketing, communications or a related field, or relevant work experience.
• 8+ years of experience in digital marketing roles within asset management firms, with good knowledge of the Asset Management marketing landscape.
• Knowledge of alternative investment capabilities (infrastructure, real assets, private credit) and a working knowledge of asset management marketing regulatory requirements.
• Familiarity with the asset management distribution landscape, including institutional and adviser networks, dealer groups, platform operators and their digital engagement models.

Required skills

• Hands-on experience with modern digital marketing platforms such as Salesforce Marketing Cloud, HubSpot or Adobe Experience Cloud, including end-to-end client journey design and implementation; recent experience with AI platforms preferred.
• Comfort using data and digital analytics tools (CRM, marketing automation, web analytics) to measure campaign effectiveness.

What we offer

• Wellbeing leave day per year, up to 5 additional service bonus leave days, and up to 20 weeks' paid parental leave.
• Paid volunteer leave and donation matching, and up to 12 months' gender affirmation leave.
• Employee Assistance Program and wellbeing benefits, salary packaging options and learning and development opportunities.
• Hybrid and flexible working arrangements, dependent on role, and reimbursement for work from home equipment.