Digital Marketing Lead

About the role

Goodstart Early Learning is seeking an experienced Digital Marketing Lead to own and execute its digital marketing strategy across websites, digital platforms and acquisition campaigns. Working closely with the Head of Marketing, you will shape seamless digital experiences that boost engagement, generate leads and support growth for one of Australia’s most recognised early learning brands.

Key responsibilities

• Lead the annual digital marketing program, managing website CMS, content updates and monthly releases.
• Oversee website enhancements from concept through testing and deployment, improving performance, accessibility and conversion rates.
• Drive qualified traffic and lead generation using SEO, SEM, Google tools and paid media.
• Monitor, analyse and report on digital performance, ROI and campaign effectiveness.
• Partner with internal stakeholders to align digital initiatives with organisational priorities.
• Manage agency and vendor relationships and lead a high‑performing team.

Required profile

• Tertiary qualification in Marketing, Advertising, Business or related field.
• Proven experience managing large‑scale websites and digital marketing campaigns.
• Strong project, stakeholder and budget management skills.
• Leadership experience with a track record of coaching and developing teams.
• Current Queensland Working with Children Check and willingness to complete required child safety training.

Required skills

• SEO, SEM and paid media expertise.
• CMS platforms such as Kentico or Optimizely.
• Google Analytics, Google Search Console, Google Tag Manager and Looker.
• Marketing automation and email marketing tools.
• Data‑driven decision making and advanced reporting.

What we offer

• Salary packaging benefits via AccessPay.
• Discounted childcare, fitness passport, health care and wellbeing programmes.
• Exclusive discounts on travel, gym memberships, Apple and Dell products.
• Optional extra leave purchase and First Nations cultural leave.
• Opportunities for professional growth within a mission‑driven organisation.