Digital Marketing & Growth Manager

About the role

Square Capital, an international financial services group based in Sydney and Hong Kong, is looking for an experienced Digital Marketing & Growth Manager to drive client acquisition through targeted, data-driven digital marketing. The role is hands-on: you will build, run and optimise digital advertising campaigns and lead generation funnels, focusing on attracting prospective clients who match the target investor profile, and then engage them to secure appointments with the sales team.

Key responsibilities

• Develop and run digital marketing strategies aimed at generating qualified leads and supporting client acquisition.
• Set up, manage and optimise paid digital advertising campaigns, including audience targeting, budget management and conversion tracking.
• Build and optimise lead generation funnels using targeted ads, landing pages, online forms, CRM workflows and lead scoring.
• Track and optimise metrics such as qualified lead volume, cost per qualified lead, appointment bookings and conversion outcomes.
• Proactively contact qualified prospects by phone and direct communication, assess their suitability and arrange in-person meetings with the sales team.
• Work with the marketing team to provide content and materials for digital campaigns.

Required profile

• At least 5 years' experience in digital marketing, performance marketing or growth marketing, with a proven track record of generating qualified leads.
• Strong hands-on experience setting up and optimising paid campaigns and lead funnels independently.
• Ability to identify and qualify target audiences through digital channels, landing pages, forms, CRM and lead scoring.
• Experience in financial services, wealth management, investment platforms, FinTech or similar high-value client acquisition is highly regarded.
• Native-level Mandarin Chinese and professional written and spoken English.

Required skills

• Paid digital advertising and lead generation funnel setup and optimisation.
• Conversion tracking and campaign analytics.
• Data-driven decision-making and strong analytical skills.

What we offer

• The chance to own the digital acquisition strategy and work with a sophisticated international client base.
• Autonomy to develop and optimise strategies, with access to existing marketing resources.
• A professional, collaborative environment with career development opportunities.
• Competitive pay commensurate with experience plus performance-based incentives.

To apply, send your CV and a brief summary of relevant experience, with examples of successful campaigns and measurable outcomes, by email to the company with the subject line "Application - Digital Marketing & Growth Manager".