Digital Marketing & Content Coordinator

About the role

Vitality Brands is seeking a hands‑on Digital Marketing & Content Coordinator to support a portfolio of consumer brands across Australia and New Zealand. You will be the connective tissue between digital channels, driving revenue by optimising the customer journey, creating engaging content and analysing performance.

Key responsibilities

• Manage Shopify stores end‑to‑end, including product uploads, collections, merchandising, landing pages and troubleshooting.
• Build and optimise email and SMS flows, and execute campaign sends for all brands.
• Support SEO and CRO initiatives by optimising site content, analysing performance, running A/B tests and collaborating with external specialists.
• Design email banners, web graphics, social templates and retail support materials.
• Create and schedule social content (photos, short‑form video, stories) that aligns with each brand’s voice and identity.
• Brief UGC creators, manage community engagement and assist with influencer coordination.
• Produce weekly and monthly reports on website, email and content performance with actionable insights.

Required profile

• 2+ years of experience in digital marketing, content or e‑commerce, preferably within FMCG.
• Hands‑on experience with email marketing platforms; Klaviyo is desirable.
• Proficiency with Shopify, including product, collection and basic theme management.
• Content creation skills – shooting, editing and posting – and confidence in front of the camera.
• Strong organisational ability to juggle multiple priorities across brands.
• Analytical mindset to interpret data and act on insights.

Required skills

• Shopify
• Klaviyo (email marketing)
• Email & SMS marketing platforms
• SEO
• CRO

What we offer

• Career growth through professional development and leadership opportunities.
• Innovative environment that encourages creative thinking.
• Recognition as a Great Place to Work and a top workplace for giving back.
• Hybrid working model with a monthly half‑day Friday.
• Fun workplace activities such as Pilates, table tennis, volunteering, bake‑offs and social events.