Digital Growth and Content Manager

About the role

Fitness Cartel Health Clubs and Merse Wellness are looking for a technically capable, commercially minded Digital Growth and Content Manager to lead their digital growth function across both brands. Reporting to the Head of Marketing, the role covers performance marketing, organic growth, social media and content, and helps drive lead generation, membership growth, e-commerce activity, brand engagement and revenue. You will lead a small team while staying hands-on with the tools and platforms.

Key responsibilities

• Lead paid social, paid search and digital performance campaigns across both brands, managing budgets, audiences, copy and conversion performance
• Drive SEO, AI Overview, technical website compliance and organic growth initiatives
• Lead social media, content calendars, short-form video, campaigns, community engagement and brand storytelling
• Manage and develop a Digital Marketing Specialist and a Content & Athlete Management Specialist
• Collaborate with internal teams, creatives and external agencies, and report on leads, conversions, paid return, traffic and engagement
• Identify new digital trends, platforms, AI tools and e-commerce opportunities

Required profile

• Five-plus years' experience in digital, growth, performance, social media or content marketing
• Proven organic social and content experience, including short-form video
• Experience managing people or leading a small digital team
• Commercially minded, with an understanding of leads, sales, memberships and revenue
• E-commerce, retail, health, fitness, sport or wellness experience is highly regarded

Required skills

• Strong technical knowledge of Meta, Google and digital advertising platforms
• Working knowledge of SEO and AI-powered search and discovery
• Relevant qualifications or Google and Meta certifications are desirable

What we offer

• A free gym membership
• Paid birthday leave
• Discounts across Fitness Cartel and Merse Wellness
• Career growth opportunities within an ambitious marketing team