Digital Content Producer – GEO & AI Discovery

About the role

RACV's Content Channels team in Melbourne is looking for a Digital Content Producer focused on how audiences discover information through search engines, AI assistants, large language models and emerging discovery platforms. The role creates and optimises authoritative content that strengthens RACV's visibility on Google AI Mode, ChatGPT, Gemini, Claude and Perplexity, combining editorial expertise with SEO, Generative Engine Optimisation (GEO), AI-assisted content production and audience insights. It is a 12-month fixed-term position with hybrid working.

Key responsibilities

• Plan, write, edit and publish high-quality digital content across RACV priority categories for AI discovery platforms.
• Optimise content for SEO, GEO and AI-powered discovery.
• Use AI tools for ideation, research, briefing, drafting and optimisation.
• Identify emerging search behaviours, audience questions and content opportunities.
• Monitor content performance and use analytics and search insights to improve results.
• Manage and publish content through Adobe Experience Manager (AEM).
• Partner with Content, Marketing, Product and other teams to improve discoverability and audience growth.

Required profile

• 5+ years' experience in editorial writing, content production and strategy execution, ideally in a corporate environment.
• Degree in Journalism or Communications, or equivalent practical experience.
• Strong stakeholder management, communication and attention to detail.

Required skills

• Strong writing, editing and end-to-end digital content production.
• Excellent understanding of GEO/LLM optimisation, AI discovery platforms and SEO best practice.
• CMS expertise, with Adobe Experience Manager preferred.
• Understanding of content measurement and analytics.
• Confidence using leading AI tools and LLM environments.

What we offer

• A competitive salary and discounts on selected RACV products and services.
• Hybrid working and a vibrant CBD office.
• Support for career development, wellbeing and work-life balance.

Applicants must provide evidence of eligibility to work in Australia and consent to a criminal record check. Applications are submitted through the RACV careers site.