Dealer Territory Manager

About the role

Construction Equipment Australia (CEA) brings SANY machines to Australian customers and has 30 years of experience developing dealer networks nationwide. It is looking for an experienced and motivated Dealer Territory Manager to strengthen dealer performance, expand market share and drive sales growth across an established territory. Reporting to the National Dealer Development Manager, you will manage and develop a network of SANY dealers in your territory, acting as the link between CEA, the dealers and the factory. The role combines relationship management, strategic planning and hands-on sales support, with regular travel throughout the territory.

Key responsibilities

• Build strong, productive relationships with dealer partners across the region.
• Support dealers with product training, customer demonstrations, pricing, promotions and major sales opportunities.
• Develop territory plans and work with dealers to set and achieve sales targets.
• Run regular business reviews covering sales performance, pipeline activity, inventory management and marketing initiatives.
• Identify ways to improve dealer coverage and help with dealer recruitment and onboarding.
• Monitor market trends, competitor activity and customer feedback, and share market intelligence and dealer feedback with CEA and the SANY factory.
• Promote the SANY brand and ensure a consistent customer experience across the dealer network.

Required profile

• Experience in dealer network management, territory sales or business development.
• Exposure to construction equipment, agricultural machinery, transport, industrial or related industries is highly regarded.
• Proven ability to influence and build relationships with stakeholders who do not report directly to you.
• Current Australian driver's licence and willingness to travel regularly throughout the territory.

Required skills

• Commercial acumen with experience managing sales targets, margins, forecasting and business planning.
• Excellent communication, negotiation and presentation skills.
• A proactive approach to identifying opportunities and solving problems.