Customer Marketing Executive – Digital

About the role

Based in Melbourne and reporting to the Manager – Digital Customer Marketing, the Customer Marketing Executive – Digital will bring Treasury Wine Estates' leading wine brands to life across digital and eCommerce channels. You will translate insights into activations that boost brand visibility, customer engagement and online growth.

Key responsibilities

• Deliver digital and eCommerce activations across key customer channels.
• Optimise online journeys to increase visibility, traffic and conversion.
• Manage activation calendars, content and campaign execution.
• Use digital and campaign data to identify insights and growth opportunities.
• Partner with Sales, Brand and customers to deliver digital growth initiatives.

Required profile

• Digitally savvy marketer with commercial thinking and strong stakeholder skills.
• Experience in digital, customer, shopper or performance marketing.
• Strong analytical ability to turn data into actionable insights.
• Confident relationship builder with internal and external partners.
• Excellent planning, organization and attention to detail.

Required skills

• Analytical and data‑driven mindset.
• Ability to manage multiple priorities and campaigns.

What we offer

• Comprehensive global benefits program including competitive rewards, wine allowances and employee share plan.
• Paid parental/partner leave and flexible “TWE for Me” day.
• Opportunities for global career growth and structured development programs.