Commercial Business Manager - CASE Construction Equipment ANZ

About the role

CNH Industrial is looking for a commercially driven, relationship-focused Commercial Business Manager based in St Marys, NSW, to lead the performance of the CASE Construction Equipment brand across NSW, VIC, TAS, SA and WA. Reporting to the Head of CE Segment ANZ, you will own sales, market share, dealer development and customer experience, working closely with dealer partners and internal stakeholders. The role involves developing and executing sales and marketing strategies that drive retail and wholesale performance.

Key responsibilities

• Drive retail sales, wholesale performance, profitability and market share growth across assigned territories.
• Represent the CASE brand and ensure dealers meet brand and dealer standards.
• Develop and implement commercial sales and marketing strategies aligned with ANZ and global objectives.
• Build strong relationships with dealers, supporting their sales, operations and customer satisfaction.
• Conduct regular dealer visits to review performance, inventory, sales activity and competitive positioning.
• Monitor dealer performance and recommend improvements; support dealers in meeting their business plans.
• Monitor market and competitor activity and recommend pricing and positioning.
• Identify future dealer opportunities, support network development and product training needs.
• Contribute to Sales & Operations Planning through forecasting, reporting and market insights.
• Collaborate with Product, Marketing and Network Development teams across ANZ and APAC.

Required profile

• Bachelor's degree in Business, Marketing, Engineering or a related discipline.
• Minimum five years' experience in the construction equipment industry.
• Demonstrated sales and business development experience.
• Strong relationship-building, negotiation, presentation and communication skills.
• Proactive, entrepreneurial, customer focused and able to manage priorities independently.

Required skills

• Planning, forecasting and budgeting.
• Proficiency in Microsoft Office, including Excel, PowerPoint, Word and Outlook.