Brand Manager - Pet Nutrition (Birdcare)

About the role

Mars Pet Nutrition is looking for a commercially minded Brand Manager to take end-to-end ownership of its Birdcare portfolio, including the Trill and Harmony brands, in Melbourne. The role defines and executes the strategic vision for Birdcare in Australia, driving sustainable commercial growth with Sales, Category, Shopper Marketing, Finance, R&D and Supply, and turning the brand into the leading digital destination for bird owners, breeders and enthusiasts. It is full-time and hybrid, reporting to the Portfolio Director.

Key responsibilities

• Lead the strategic growth agenda for Birdcare, accelerating category penetration, market share and profitability
• Develop and deliver 3-year growth plans across innovation, media, activation and channel expansion
• Analyse market, consumer and commercial data to turn insights into growth strategies
• Lead portfolio optimisation including pricing, product mix, pack architecture and SKU rationalisation
• Build and scale a digital ecosystem and run community programs with educational, entertaining and purpose-led content
• Foster two-way engagement that builds brand advocacy and loyalty
• Oversee and moderate digital brand channels, handle consumer queries and feed sentiment and feedback back into product strategy

Required profile

• Proven brand management experience, ideally in FMCG or a fast-paced consumer environment
• Around 5+ years in brand marketing with a track record of business growth
• Tertiary qualification in Marketing, Business or a related discipline
• Digital ecosystems, category or shopper marketing experience highly regarded

Required skills

• Digital content strategy and social/community platform expertise
• Project management and cross-functional collaboration
• High emotional intelligence and strong communication skills