Brand Manager – Marketing
heinz · Freshwater
Job description
About the role
Join Kraft Heinz as a Brand Manager on a 6‑month contract, working in a hybrid model (3 days onsite, 2 days remote) within a collaborative and dynamic marketing team. You will lead new product development and portfolio renovation across Australia and New Zealand.
Key responsibilities
- Lead brand NPDs from idea generation through business plans, P&L management, go‑to‑market planning and post‑launch audits for AU and NZ.
- Collaborate with Senior Brand Manager and Category Development on one‑ and three‑year strategy plans.
- Manage packaging renovation projects from briefing to validation and change‑over.
- Develop and execute above‑the‑line and below‑the‑line activities for launches, including media, POS and consumer promotions.
- Create impactful campaign creatives and liaise with agencies for marketing and advertising execution.
- Monitor brand performance, generate consumer insights using research tools, and support budgeting and forecasting.
Required profile
- Strong project‑management experience on NPD, renovation and advertising.
- Analytical mindset with data‑driven decision making (experience with IRI or Nielsen preferred).
- Exceptional stakeholder management and ability to lead cross‑functional teams.
- Problem‑solver who can think creatively and recover from setbacks.
- Several years of marketing experience, preferably in FMCG.
Required skills
- IRI
- Nielsen
What we offer
- Hybrid working flexibility.
- Volunteer and LiveWell leave programs.
- Great Place to Work certification in Australia and New Zealand.
- In‑house training programs.
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Published 7 hours ago
Expires 1 month from now
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heinz
Freshwater