Brand Activation Manager

About the role

Goodman Fielder is looking for an experienced Activation Manager to lead the development and execution of omni-channel activation strategies that drive brand growth and commercial outcomes across retail and food service channels. The role reports to the Category Manager and works across brands such as Wonder, Helga's and JUST!, partnering with Marketing, Category, Sales and agency partners. Flexible hybrid working is available, with up to two days a week working from home.

Key responsibilities

• Lead the execution of retail go-to-market priorities, owning end-to-end activation planning and delivery across major campaigns and the retail activation calendar, in partnership with Portfolio, Marketing and Sales teams.
• Develop and deliver customer and channel activations that bring the brand to life, drive consideration and conversion, and support customer-specific initiatives.
• Use shopper data and insights to shape activation strategy, inform real-time decisions, optimise performance and maximise commercial value, ROI and business outcomes.
• Build and manage strong cross-functional and external agency relationships.
• Deliver projects with robust project management discipline, showing strong commercial acumen and end-to-end value chain thinking.
• Evaluate in-market performance, optimise processes, develop efficient structural POS solutions and contribute to the Activation Centre of Excellence.

Required profile

• 4+ years' experience in shopper, brand, sales or category roles within FMCG.
• Experience working with shopper data and insights.
• Strong internal and external stakeholder management (essential).
• Agency experience highly regarded.
• Collaborative, influential communicator, agile, comfortable with change and committed to continuous improvement.

Required skills

• Shopper data and insights
• Activation and project delivery
• Project management

What we offer

• Hybrid working with up to two days a week working from home.
• Opportunity to work on iconic food brands with real ownership and to see your work land in market.
• A supportive, collaborative team that values curiosity and backs development.