Associate / Senior Associate, Marketing & Community Engagement

About the role

JOOLA, a table tennis and pickleball brand with an expanding presence across Asia-Pacific, is looking for a hands-on Associate / Senior Associate, Marketing & Community Engagement to join its Brisbane-based team. The role suits someone who enjoys marketing execution, community building, events, content and local brand activation, and plays an important part in growing JOOLA's presence in Australia Pacific, especially in the fast-growing pickleball market. It is not a purely desk-based role.

Key responsibilities

• Support local marketing campaigns across digital, social, retail, event and community channels
• Adapt global and regional marketing assets for the Australia Pacific markets
• Grow the pickleball market through grassroots and community-led activation
• Build relationships with clubs, coaches, players, ambassadors, associations, retailers and community partners
• Create and coordinate content for social media, website updates, email newsletters, event promotions and other channels
• Manage the day-to-day social media presence
• Assist with events, tournaments, sponsorship activations, demos, clinics and partner-led initiatives
• Support retail and commercial partners with campaign materials, promotional support and local activations
• Monitor market trends, competitor activity, community feedback and emerging opportunities
• Track marketing activities, campaign outcomes, event participation and social media engagement

Required profile

• Approximately 2 to 5 years of relevant experience in marketing, community engagement, events, sports marketing, retail marketing, consumer goods or a related field
• Prior experience in sport, sporting goods, active lifestyle, retail, events or community-led marketing is advantageous
• Strong interest in pickleball and/or the broader sporting community
• Organised, reliable and able to manage multiple workstreams with strong follow-through
• Able to work in a small, growing market team where priorities may evolve, and to work with local, APAC and global stakeholders

Required skills

• Good understanding of social media, content creation, digital marketing and brand activation
• Strong written and verbal communication skills
• Proactive, commercially aware and willing to take ownership of execution