Digital Planning Director

About the role

Digitas, Australia's leading experience agency and part of Publicis Groupe, is looking for a Digital Planning Director to lead its media team's paid media planning and delivery. The role shapes and executes digital strategies that deliver business outcomes for clients, leads digital roadmaps for key clients, oversees talent development, grows the paid media client base and drives business growth through strong client relationships and industry thought leadership.

Key responsibilities

• Develop a strategic digital vision and create comprehensive digital roadmaps with milestones and measurable progress.
• Drive digital innovation by testing new platforms and technologies, and turn data insights into action using marketing analytics, attribution modelling and marketing mix modelling (MMM).
• Lead client education and act as a trusted advisor to senior client stakeholders, including C-suite executives.
• Lead new business development, own KPIs for revenue growth, retention and upselling, and collaborate with the Client Lead and Head of Media/Strategy.
• Represent the agency at industry events, thought leadership forums and client pitches.
• Manage team outputs from planning, implementation, optimisation, reporting and billing, and mentor junior and mid-level staff with structured career paths.
• Build digital strategies across programmatic, social, search, video, CTV, retail media and eCommerce, and integrate paid, earned and owned media.
• Lead discussions on privacy-first strategies, first-party data activation and future-proof media buying, and optimise the media technology stack.

Required profile

• Established background experience in digital planning and proven influence as a trusted leader.
• Experience managing multi-disciplinary teams and driving new business development and revenue growth.
• Deep expertise in programmatic, social, search, video, CTV, retail media and eCommerce media.
• Ability to navigate privacy regulations and first-party data strategies.

Required skills

• Strong analytical skills and attention to detail.
• Excellent communication, presentation and storytelling abilities.
• Understanding of ad tech, including DSPs, ad servers, data management platforms and measurement tools.

What we offer

• Wholeself wellbeing program and access to the Global AI Platform Marcel for career mobility.
• Extensive learning and development, including 15,000+ online learning programs.
• Birthday leave, flexible public holidays and an extra 5 days of leave after 2 years; parental leave up to 18 weeks.
• Work from anywhere for up to 6 weeks per year and a supportive wellbeing platform.